DMA – Customer Acquisition Barometer 2015

The DMA Customer Acquisition Barometer 2015 as ever produced some great insight into the views of the consumer. Below are a few key findings:

1. Consumer preferred receiving advertising through Email then any other channel including Facebook.

email is preferred channel by consumers

*Remember email is an opt-in channel, with a simple mechanism to opt-out.

2. Consumers are more willing to share their data.

Consumer will share data

3. Email came out as top channel for sharing.

Top channels for sharing

4. 60% wants emails from brands they don’t know. But this is no excuse for blasting, make sure the content is still relevant.

60% of people want emails from brands they don't know

5. Despite a number of brands using email, they don’t find it effective.
If this is the case for you, then come speak to us and we can share a few simple tips to improve your results.

Make email more effective

6. Content is not king! Consumers prefer competitions and loyalty schemes as an incentive to share their data.

content is not king!

Some interesting insights and definitely proves email is far from dead!

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