Data Driven Email
How to build a bigger CRM database
Why measuring unsubscribes is as important as measuring response rate.
No Innovation in Email? Think Again
Debate: from the consumer research a large number “frequently or always wondered where the brands get their data from”.
Guide to writing subject lines for email acquisition
DMA – Customer Acquisition Barometer 2015
Airing your dirty laundry in public: How clean is your email list?