The DMA 2015 email tracking report, revealed that 35% of consumers often or always wondered where a brand got their email from. A rather striking statistic, especially when you take into consideration that only 17% have rarely or never wonder this. On the face of it, it does not bode well for an opt-in industry and would suggest marketers are …
DMA – Customer Acquisition Barometer 2015
The DMA Customer Acquisition Barometer 2015 as ever produced some great insight into the views of the consumer. Below are a few key findings: 1. Consumer preferred receiving advertising through Email then any other channel including Facebook. *Remember email is an opt-in channel, with a simple mechanism to opt-out. 2. Consumers are more willing to share their data. 3. Email …
