Below you'll find a list of all posts that have been tagged as “data”
(Article first published on Exchangewire.com, 13/01/17) Ask a consumer to define ‘SPAM’ and ‘Marketing’, and the likely answer will be SPAM is anything they don’t deem personally relevant and marketing anything that they do. In other words, writes Suzanna Chaplin (pictured below), commercial director, ESBConnect, it depends on that particular time and context – what may be SPAM one day, is …
The DMA 2015 email tracking report, revealed that 35% of consumers often or always wondered where a brand got their email from. A rather striking statistic, especially when you take into consideration that only 17% have rarely or never wonder this. On the face of it, it does not bode well for an opt-in industry and would suggest marketers are …
