We manage the largest, cleanest and most interactive email database in the UK, of 15 million opted-in individuals. That’s why clients who use our premium Marketplace platform see impressive average Open Rates of 25% and Click Through Rates of 5% (80x higher than average display Click Through Rates of 0.06%).
But we’re much more than email broadcasters. We are the only platform in the UK to use an individual’s email address as their unique digital ID. Allowing us to retarget all 15 million database individuals across all channels on their customer acquisition journey in real time, to convert more non-openers or site abandoners into customers for our clients. And it works; 22% of people are more likely to purchase after opening an email and being retargeted socially for example.
We believe this is nothing short of an customer identity-driven marketing revolution, powered by email.