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Home Blog disaffection rates

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Below you'll find a list of all posts that have been tagged as “disaffection rates”

Why measuring unsubscribes is as important as measuring response rate.

Unsubscribes are often something marketers ignore and accept as part of the course for sending emails, but measuring data loss is as vital as any other email metric. It is not a bad thing to have recipients opt-out of your mailings as you do not want to mail consumers that are not interested in your offering, but what if they …

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