Targeting an individual at scale

The magic of the personal touch: Why people-based marketing works in the digital age

Everyone wants a personalised experience online, and nobody likes irrelevant adverts. In the digital age, you need to have that personal touch if your brand is going to be seen by the right people. #marketing #adverts #advertising #crm #customerexperience These days, everyone wants a much more personalised experience when it comes to shopping online. Bombarding people with marketing they see …

Providing Context: How Intent Data Leads to Better Marketing

(Article first published on Exchangewire.com, 13/01/17) Ask a consumer to define ‘SPAM’ and ‘Marketing’, and the likely answer will be SPAM is anything they don’t deem personally relevant and marketing anything that they do. In other words, writes Suzanna Chaplin (pictured below), commercial director, ESBConnect, it depends on that particular time and context – what may be SPAM one day, is …