Below you'll find a list of all posts that have been tagged as “customer acquisition”
Everyone wants a personalised experience online, and nobody likes irrelevant adverts. In the digital age, you need to have that personal touch if your brand is going to be seen by the right people. #marketing #adverts #advertising #crm #customerexperience These days, everyone wants a much more personalised experience when it comes to shopping online. Bombarding people with marketing they see …
(Article first published on Exchangewire.com, 13/01/17) Ask a consumer to define ‘SPAM’ and ‘Marketing’, and the likely answer will be SPAM is anything they don’t deem personally relevant and marketing anything that they do. In other words, writes Suzanna Chaplin (pictured below), commercial director, ESBConnect, it depends on that particular time and context – what may be SPAM one day, is …
The DMA Customer Acquisition Barometer 2015 as ever produced some great insight into the views of the consumer. Below are a few key findings: 1. Consumer preferred receiving advertising through Email then any other channel including Facebook. *Remember email is an opt-in channel, with a simple mechanism to opt-out. 2. Consumers are more willing to share their data. 3. Email …
