The DMA Customer Acquisition Barometer 2015 as ever produced some great insight into the views of the consumer. Below are a few key findings: 1. Consumer preferred receiving advertising through Email then any other channel including Facebook. *Remember email is an opt-in channel, with a simple mechanism to opt-out. 2. Consumers are more willing to share their data. 3. Email …
Tag Archive
Below you'll find a list of all posts that have been tagged as “customer acquisition barometer”
