Below you'll find a list of all posts that have been tagged as “custom audiences”
(Article first published on Exchangewire.com, 13/01/17) Ask a consumer to define ‘SPAM’ and ‘Marketing’, and the likely answer will be SPAM is anything they don’t deem personally relevant and marketing anything that they do. In other words, writes Suzanna Chaplin (pictured below), commercial director, ESBConnect, it depends on that particular time and context – what may be SPAM one day, is …
Some say email is “old” technology, a dinosaur from the 70s, which could rival the face of Joanna Lumley for having not changed in 40 years. If this is your view on email, then you may need to reconsider. I have been working in email for nearly a decade and I have seen more innovation in the last year than …
