(Article first published on Exchangewire.com, 13/01/17) Ask a consumer to define ‘SPAM’ and ‘Marketing’, and the likely answer will be SPAM is anything they don’t deem personally relevant and marketing anything that they do. In other words, writes Suzanna Chaplin (pictured below), commercial director, ESBConnect, it depends on that particular time and context – what may be SPAM one day, is …
Guide to writing subject lines for email acquisition
“I am not a photographer but I can picture me and you together.” Writing a subject line is akin to a pick up line. It either ends up in a date or a brush off. So no wonder the whole experience is stressful. For many of us one liners are not our forte and I imagine the stats for how …