esbconnect Account Manager, Sabrina Chisin, busts some myths about which channels millennials prefer brands to communicate with.

There’s a general belief that millennials like to do ALL of our communication using chat and messaging apps (Snapchat and Facebook messenger are two of the biggest players here), automatically rejecting any digital channels older than we are as outdated.

As a millennial myself, and a marketing professional, I believe this is (wrongly) based on two assumptions; firstly, that all channels have a shelf life, and secondly, that millennials don’t understand how to use different channels in different ways to communicate effectively with different people. (And that millennials are a homogeneous group who all think and act the same way – also wrong, but that’s a point for a different blog).