Today, esbconnect and Mdeg are proud to unveil ideo, the UK’s most powerful, GDPR-compliant dataset for identity resolution, audience targeting, and persona modelling. This landmark collaboration elevates deterministic data to a whole new level.
What is ideoOS?
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Global scale, granular depth
ideoOS combines ESB Connect’s and Mdeg’s datasets into a unified HEM‑IP graph featuring over 64 million hashed email‑to‑IP matches, postal addresses, and up to 440 data attributes -
Compliance-first design
Built from the outset to comply with GDPR, every data point in ideoOS is fully audit‑traced and permissioned. -
Flexible delivery modes
Access the dataset via scheduled log files or real‑time streaming API—complete with first‑sighting/resighting data for enhanced confidence scoring
Why It Matters
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ID-resolution in a cookieless era
The dataset connects email, cookie, MAID, and other identifiers, supporting deterministic identity solutions as third-party cookies disappear -
Targeted activations across channels
Brands can leverage:-
HEM‑driven audience segments
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Integration with paid-social and programmatic platforms
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Offline campaigns (postal)
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Persona modelling & identity verification
Use ideoOS as a data file or real-time match feed—link browser/device/IP to hashed email, empowering instant persona detection
What This Means for Marketers
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Scale & precision: Pinpoint niche audiences with unmatched granularity.
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Omni-channel reach: From programmatic and paid social to email and postal campaigns.
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Privacy-aligned innovation: Harness identity resolution without compromising compliance.
“This is a game‑changer for UK advertisers in terms of the size and richness of the database… build highly targeted, niche audience segments”
— Suzanna Chaplin, CEO, esbconnect
