Third party cookies are dying, and with Google phasing them out by 2022, you need a new strategy to continue monetising your data. For a long time, cookies were the primary way marketers gathered information on their customers to leverage and sell via a DSP, but they were far from efficient and didn’t give enough information for others to make sound advertising decisions. Now you must look at how to build a first party audience which isn’t based on the cookie alone. A first party data strategy that is centred around the email allows you to mimic what you were doing previously, but using email addresses as ID, allowing you to continue monetising your data  in the new digital landscape.  So how do you go about creating a first-party data strategy?

Third party cookies alone will limit your ability to sell data your data in 2022 and beyond.. If you want to move with the times, you need to be thinking about first-party data strategies. #cookies #marketing #digitalmarketing #data #bigdata