Data Driven Email
Is Email 2016’s Advertiser Panacea?
Which subject line strategy will make 6% more of your customers click on Black Friday? We look at top performers from 85 million email sends
Providing Context: How Intent Data Leads to Better Marketing
How to boost Bank Holiday sales in a slowing retail market
Not all clicks are equal when it comes to customer acquisition. 3 reasons why advertisers need to lead with email.
The magic of the personal touch: Why people-based marketing works in the digital age
One Small Change Can Make a Big Impact
Why measuring unsubscribes is as important as measuring response rate.
Debate: from the consumer research a large number “frequently or always wondered where the brands get their data from”.
DMA – Customer Acquisition Barometer 2015