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Category:
Data
Which subject line strategy will make 6% more of your customers click on Black Friday? We look at top performers from 85 million email sends
Providing Context: How Intent Data Leads to Better Marketing
Not all clicks are equal when it comes to customer acquisition. 3 reasons why advertisers need to lead with email.
The magic of the personal touch: Why people-based marketing works in the digital age
How to build a bigger CRM database
Why measuring unsubscribes is as important as measuring response rate.
Debate: from the consumer research a large number “frequently or always wondered where the brands get their data from”.
Airing your dirty laundry in public: How clean is your email list?