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This is a real-story of how we reduced the cost per click by almost two-thirds with a simple change. The Sun needed to raise awareness for their Holidays’ campaign and asked us to deliver the maximum amount of clicks possible based on a fixed budget. The campaign activity started successfully but we noticed the Click Through Rate (CTR) was lower …
In 2015, we sent upwards of 2 billion emails for over 750 brands and loaded over 1500 email creatives. All these emails shared one common goal, to engage new customers and generate incremental revenue. Interestingly we found that one design layout consistently out-performed all others. This was the below: In this article we are going to dissect why and …
Unsubscribes are often something marketers ignore and accept as part of the course for sending emails, but measuring data loss is as vital as any other email metric. It is not a bad thing to have recipients opt-out of your mailings as you do not want to mail consumers that are not interested in your offering, but what if they …
We send over 2M emails per day and over 66% of these are opened on a mobile device. This means designing mobile responsive HTML email is the new norm. This need not be limiting and by applying some simple tricks from Web design, we can move one step forwards and start to create interactive emails that wow the reader and …
Some say email is “old” technology, a dinosaur from the 70s, which could rival the face of Joanna Lumley for having not changed in 40 years. If this is your view on email, then you may need to reconsider. I have been working in email for nearly a decade and I have seen more innovation in the last year than …
The DMA 2015 email tracking report, revealed that 35% of consumers often or always wondered where a brand got their email from. A rather striking statistic, especially when you take into consideration that only 17% have rarely or never wonder this. On the face of it, it does not bode well for an opt-in industry and would suggest marketers are …
“I am not a photographer but I can picture me and you together.” Writing a subject line is akin to a pick up line. It either ends up in a date or a brush off. So no wonder the whole experience is stressful. For many of us one liners are not our forte and I imagine the stats for how …
The DMA Customer Acquisition Barometer 2015 as ever produced some great insight into the views of the consumer. Below are a few key findings: 1. Consumer preferred receiving advertising through Email then any other channel including Facebook. *Remember email is an opt-in channel, with a simple mechanism to opt-out. 2. Consumers are more willing to share their data. 3. Email …
As a mailer, your sender’s reputation is dependent on the quality of your data. If your data isn’t clean, your email program will struggle to be successful, no matter how good your offers are. Learn the tricks to a clean email list. Email is a very effective marketing channel and has an ROI of £34. Virtually every ecommerce company uses …
