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Email is having a moment. Numerous research studies (including research from the Direct Marketing Association) and marketing press opinion (including The Drum) back up the fact that consumers are turning back to “renaissance” channels like Direct Mail and email, which drive a high level of consumer trust and engagement. In a world of carpet-bombing display and programmatic advertising tactics, it’s …
According to recent research from VISA, retail sales have been falling for six months, with consumers shifting spend from retail to leisure, an alarming trend for retailers. Many retailers hoped that the well-timed Spring bank holidays would lead to a boost in sales, but initial analysis has suggested a less than rosy outlook. The British Retail Consortium (BRC) found that …
New ICO legislation is gradually shutting down several of the traditional channels that charities rely on for fundraising, and limiting the ways in which charities can contact third party databases to seek new donors through channels like email and SMS. Whilst legislation is undoubtedly designed to benefit the consumer, the charity sector is in real danger of losing vital fundraising …
Display is big business, it accounted for £3.03bn of UK digital ad spend in 2016, but core channels like display, which were previously a stalwart of brands’ media investment, are now increasingly under the microscope. While it’s undoubtedly great for mass brand exposure, display, for example, must offer lower and lower cost per thousand impressions rates to yield the ROI …
To see a step change in your email customer acquisition rate, you need to shake things up and try new tactics from time to time. Our email send data tells us that competitions and giveaways are one tactic that always gets results for our clients. Consumers are more than twice as likely to engage and give their data, if they …
(Article first published on Exchangewire.com, 13/01/17) Ask a consumer to define ‘SPAM’ and ‘Marketing’, and the likely answer will be SPAM is anything they don’t deem personally relevant and marketing anything that they do. In other words, writes Suzanna Chaplin (pictured below), commercial director, ESBConnect, it depends on that particular time and context – what may be SPAM one day, is …
Black Friday and Cyber Monday 2016 have been and gone, but retail marketers are under pressure to maintain Cyber weekend levels of website traffic throughout the key Christmas retail period, and beyond, to deliver a constant flow of online sales. Retailers need a customer acquisition strategy which reaches the maximum number of relevant people, with the right offer at all …
Black Friday is undisputedly big business for retailers, with UK online sales topping £1 billion for the first time in 2015. And email advertising was the single biggest channel driver of Black Friday online sales, generating a massive 25.1%, or £251 million, according to a report by Custora. Given that Black Friday UK online sales increased 35% in 2015, and …
Black Friday is big business for retailers, and it gets bigger every year. In 2015, online traffic increased by 16.6% across the Black Friday period, according to IBM’s holiday shopping report, and this year there is a predicted 5-10% increase in website volume across the same period. What’s more, email drove a massive 25.1% of all Black Friday online sales …
(First published on ExchangeWire.com on 19/9/2016) By Stuart Austin, Head of Retargeting, ESBConnect Reading articles, posts, and blogs on the state of online advertising in 2016, there are a lot of common issues affecting advertisers and agencies, and many that email could help with if, advertisers took another look at it. Transparency & engagement Too many buyers are in the …
