The bite-sized guide to improving your email CTRs

In 2015, we sent upwards of 2 billion emails for over 750 brands and loaded over 1500 email creatives. All these emails shared one common goal, to engage new customers and generate incremental revenue. Interestingly we found that one design layout consistently out-performed all others. This was the below:   In this article we are going to dissect why and …

Exploring Email Interactive Design

We send over 2M emails per day and over 66% of these are opened on a mobile device. This means designing mobile responsive HTML email is the new norm. This need not be limiting and by applying some simple tricks from Web design, we can move one step forwards and start to create interactive emails that wow the reader and …

Debate: from the consumer research a large number “frequently or always wondered where the brands get their data from”.

The DMA 2015 email tracking report, revealed that 35% of consumers often or always wondered where a brand got their email from. A rather striking statistic, especially when you take into consideration that only 17% have rarely or never wonder this.  On the face of it, it does not bode well for an opt-in industry and would suggest marketers are …