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Everyone wants a personalised experience online, and nobody likes irrelevant adverts. In the digital age, you need to have that personal touch if your brand is going to be seen by the right people. #marketing #adverts #advertising #crm #customerexperience These days, everyone wants a much more personalised experience when it comes to shopping online. Bombarding people with marketing they see …
The bigger your CRM database is, the more people you will reach and engage with. Here are ten top tips for help you grow your database. #crm #marketing #email #emaillist #database #customerbase Your customer relationship management (CRM) database is an incredibly important part of your marketing strategy, as it helps you get to know the people who might be buying …
In 2019, 77% of Black Friday sales took place online (PWC) but only 51% of the presale research. With another lockdown starting, retailers only have their online storefront this year and the only ‘free’ channel they have to communicate is via their CRM but how do you cut through the noise, win new customers and make sure your advertising costs …
Since the start of this year, Google have been touting the imminent mobile-first update of their search index, which will treat the mobile versions of each site page as the primary pages to index. For brands who spend big in SEO, this means ensuring sites are mobile optimised in every way possible, not only addressing mobile format, functionality and speed, …
Unilever and P&G have announced they are reducing their adspend by nearly 60%, as a reaction to lack of transparency and trust in media spend. esbconnect MD, Suzanna Chaplin, outlines why in her view this has its roots in the demand for Reach from these brands. Roll back twenty years and brands routinely spent obscene amounts on advertising with no …
esbconnect’s Managing Director, Suzanna Chaplin, argues that display impressions can be a misleading measurement of true ad views when your audience can only see 50% of your ad. Why ad viewability counts Who is actually “seeing” your ads, and how “viewable” they really are, is much more important than advertisers often give credit to, but ad viewability is frequently overlooked …
…the word “Growth”. What exactly is growth marketing, and what does it mean for your business? “Growth marketing” is not just the latest in a long line of marketing buzz words, it’s the strategy by which marketing and sales activities drive sustained and scalable long term business growth. Sounds exactly like traditional marketing right? Wrong. Growth marketing is the process …
Email is having a moment. Numerous research studies (including research from the Direct Marketing Association) and marketing press opinion (including The Drum) back up the fact that consumers are turning back to “renaissance” channels like Direct Mail and email, which drive a high level of consumer trust and engagement. In a world of carpet-bombing display and programmatic advertising tactics, it’s …
