Targeting an individual at scale

The magic of the personal touch: Why people-based marketing works in the digital age

Everyone wants a personalised experience online, and nobody likes irrelevant adverts. In the digital age, you need to have that personal touch if your brand is going to be seen by the right people. #marketing #adverts #advertising #crm #customerexperience These days, everyone wants a much more personalised experience when it comes to shopping online. Bombarding people with marketing they see …

How to build a bigger CRM database

How to build a bigger CRM database

The bigger your CRM database is, the more people you will reach and engage with. Here are ten top tips for help you grow your database. #crm #marketing #email #emaillist #database #customerbase Your customer relationship management (CRM) database is an incredibly important part of your marketing strategy, as it helps you get to know the people who might be buying …

Get more sales on Black Friday online – now stores are closed for lockdown

In 2019, 77% of Black Friday sales took place online (PWC) but only 51% of the presale research. With another lockdown starting, retailers only have their online storefront this year and the only ‘free’ channel they have to communicate is via their CRM but how do you cut through the noise, win new customers and make sure your advertising costs …

Engaging mobile consumers is about more than just optimising your mobile website

Since the start of this year, Google have been touting the imminent mobile-first update of their search index, which will treat the mobile versions of each site page as the primary pages to index. For brands who spend big in SEO, this means ensuring sites are mobile optimised in every way possible, not only addressing mobile format, functionality and speed, …

esbconnect’s Amo Chauhan on the growth marketing tactic businesses must prioritise to turbocharge customer acquisition

…the word “Growth”. What exactly is growth marketing, and what does it mean for your business? “Growth marketing” is not just the latest in a long line of marketing buzz words, it’s the strategy by which marketing and sales activities drive sustained and scalable long term business growth. Sounds exactly like traditional marketing right? Wrong. Growth marketing is the process …

Not all clicks are equal when it comes to customer acquisition. 3 reasons why advertisers need to lead with email.

Email is having a moment. Numerous research studies (including research from the Direct Marketing Association) and marketing press opinion (including The Drum) back up the fact that consumers are turning back to “renaissance” channels like Direct Mail and email, which drive a high level of consumer trust and engagement. In a world of carpet-bombing display and programmatic advertising tactics, it’s …